Flagship Program • Aviva Cohort

Advanced Product Management

Learn to lead product work end to end, then prove it by shipping a real product with our studio team.

First cohort Applications open

December 12, 2026

Aviva Cohort · Apply by December 10, 2026

Format
Live online, weekends (WAT)
Length
12 weeks + 8-week residency
Tuition
₦225,000 ₦275,000
Seats25 of 25 left

7-day full refund if it isn't for you.

Duration
12 Weeks Live + 8 Weeks Studio Internship
Weekly time
6 hours/week live + 4-6 hours studio practice
Level
Beginner to Intermediate (Foundational to Advanced)
Certificate
MustardHQ Fellowship Certificate
Who it’s for

What you need to start

You don't need an engineering degree or a tech background. We look for curiosity, clear thinking, and a drive to build things.

  • A working laptop with reliable internet access.
  • Curiosity, clear thinking, and a real interest in solving problems for people.
  • No coding or technical degree needed. It suits career switchers, founders, customer success staff, and early-career PMs who want to formalise what they know.
Outcomes

What you’ll be able to do

Run product discovery with Jobs To Be Done and Opportunity Solution Trees.
Write PRDs, user stories, and acceptance criteria that engineers can build from without guessing.
Lead sprint planning, backlog grooming, and the rest of the Agile routine.
Set up analytics in Amplitude, Mixpanel, and PostHog, and use them to improve retention and conversion.
Use AI tools for research, writing, and fast prototyping so you move quicker.
Finish an 8-week studio capstone with live code, real metrics, and a public case study.
Prepare for the job search with 1:1 resume reviews and mock interviews, and earn your MustardHQ Fellowship Certificate.
Full curriculum

The program, week by week

Every module, what you hand in, and the tools you use across the 12-week fellowship and 8-week studio residency.

01
Weeks 1 – 2 • Phase 1: Core Product Fellowship

Foundations of Product Management & Mental Models

What a product manager actually does, how the role differs from project managers and founders, and the mental models and product life cycle you will use for the rest of the program.

What we cover
  • What Product Management really is (and common industry myths)
  • Product Manager Archetypes: Generalist, Technical, Growth, and Operational
  • The Product Lifecycle: Ideation, Discovery, Validation, Build, Launch, Growth, and Sunsetting
  • First-Principles Thinking & Opportunity Solution Trees (Teresa Torres model)
  • Customer Value Proposition vs Business Viability vs Technical Feasibility
What you hand in (required for your certificate)

Live Teardown & Opportunity Solution Canvas for an existing consumer app

Tools
NotionMiro / WhimsicalLoom
Certificate

A certificate backed by shipped work

Finish every module, the sprint work, and your 8-week studio capstone, and you receive the MustardHQ Fellowship Certificate of Completion. It is signed off by working engineering and product leads, and anyone can verify it online.

Unique credential ID anyone can check
Linked to your Git history and live deployment
Add it to LinkedIn in one click
Endorsed by our studio directors
Sample certificateMustardHQ Verified
Executive Product Fellow

Mustard Innovations & Technologies Limited (MustardHQ School) certifies that this fellow has completed training in product strategy, agile delivery, and product metrics, and shipped a studio capstone.

Credential ID: MHQ-APM-2026Scan to verify ↗
Tuition

One price, three ways to pay

No hidden fees. Tuition covers the live classes, mentoring, and the 8-week studio residency.

Most popular • Save ₦50,000

Pay upfront

Early-bird price for the Aviva Cohort.

₦225,000₦275,000Single payment
  • 12 weeks of live weekend classes
  • 8-week MustardHQ studio internship
  • MustardHQ Fellowship Certificate
  • Weekly 1:1 mentor office hours
  • Career prep and resume reviews
  • Full refund within 7 days
Spread the cost

Pay in 2 parts

Split tuition into two payments.

₦150,000deposit, then ₦125,000 at Week 5
  • The deposit holds your seat
  • Second payment due at Week 5
  • Full access to live classes and Slack
  • Includes the 8-week studio internship
  • MustardHQ Fellowship Certificate
  • 1:1 mentor office hours
Paid the deposit? Pay your balance →
Employer pays

Employer sponsorship

Your company covers tuition from its training budget.

₦275,000Pay online, or we invoice your company
  • Formal invoice and receipts
  • Progress reports for your employer
  • Team discounts for 3 or more people
  • Capstone aligned with your company’s work
  • MustardHQ Fellowship Credential
Need an invoice instead? Email us →
7-day money-back guarantee: Attend Week 1. If the program isn't right for you, ask for a full refund and we'll give it, no questions asked.
FAQ

Questions we get asked

Eligibility, schedule, curriculum, payment, and how the 8-week studio residency works.

How is MustardHQ School different from other PM bootcamps like Enoverlab or Utiva?

MustardHQ School is run by a working product studio, Mustard Innovations & Technologies Ltd. Lectures are only the first part. After 12 weeks of classes you spend 8 weeks in a studio pod with our UI/UX designers and software engineers, building and shipping a live product. You finish with real Git commits, live user metrics, and a public case study.